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Here are a couple of logos that caught my attention recently:
Just Eat
Just Eat is an online food ordering and delivery service that operates worldwide. The logo features the company’s name in a bold, modern font, with a little red circle at the end of “Eat” to give it a playful touch. The circle can also be interpreted as a button, referencing the idea of ordering food online.
It Works
It Works is a multi-level marketing company that promotes health and beauty products. The logo uses a handwritten script for the company’s name, coupled with a simple icon on top that resembles a leaf. The green color of the icon reinforces the idea of natural ingredients and wellness.
Both logos showcase different approaches to branding, but they share some fundamental principles as well.
Firstly, they are both easy to read and recognize. The fonts and colors are consistent with the companies’ values and target audience. In the case of Just Eat, the logo conveys a sense of convenience and speed, while It Works’ logo communicates a message of authenticity and naturalness.
Secondly, both logos have a memorable element that sets them apart from their competitors. Just Eat’s red circle and It Works’ leaf icon can be used across different media and platforms, creating brand recognition and loyalty.
Finally, both logos convey a clear message about the companies they represent. Just Eat’s logo suggests food delivery and online ordering, while It Works’ logo implies health and wellness through natural products.
Overall, these logos are excellent examples of effective branding. They use design elements and imagery that appeal to their target audience and convey a clear message about their products and services.
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Just Eat – Logos Download
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